Michelle Obama is unveiling a new phase of her initiative encouraging students to continue education after high school, a public awareness campaign and matching website to provide practical information and space to share stories, backed by more than 20 media, business and nonprofit groups.
BetterMakeRoom.org will be a place for students ages 14-19 to get information on such matters as signing up for the SAT and ACT exams, filling out federal financial aid forms and applying to college, aides said. Students will also be able to share stories about their goals, their progress and what’s inspiring them to go to college.
The first lady was announcing the new phase of her Reach Higher initiative at a White House event on Monday.
She follows up on Wednesday by heading to Ohio for a rally at the University of Akron with LeBron James of the NBA’s Cleveland Cavaliers.
More than 20 media, business and nonprofit groups are assisting the public awareness campaign, the White House said. Among them are such recognizable names as Vine, Mashable, American Eagle Outfitters, Funny Or Die and the CW television network, along with AwesomenessTV and CollegeHumor.
Mrs. Obama launched Reach Higher nearly two years ago to help meet President Barack Obama’s goal of returning the U.S. to first in the world in the number of college graduates by 2020.